Born in 1969.
At IIT Madras.

(India’s Leading Engineering Institution)

Editorial
Calendar Scrapped

Effective 2021, we’ve decided that we will no longer be publishing our Editorial Calendar. Instead, we will be sharing the list of key topics that we strive to drive. But, without any guarantees. We want to retain the right (and power) to throw not-so-great content into the dustbin and not waste trees on it.

1. TECH

2. DESIGN

3. DIY

4. INVEST

Electronics For You is available in both formats: print and e-zine.

Are you aware of
any electronics magazine
for which readers still pay?

ELCINA (India's Leading Electronics Industry Association) and IMRB (India's Leading B2B Market Research Agency) conducted India's 1st survey of media consumption pattern of India's electronics fraternity.

This report, which can be bought from ELCINA's website, confirmed that Electronics For You occupies 78.8% market-share while IEEE's SPECTRUM which occupies the 2nd slot, has 2% market share only!

What about the rest?
"No comments"

In simpler words, electronics for you EXPRESS (aka EFY Express) is an e-zine only publication with select editorial and advertisements taken from Electronics For You.

It has a simple mission: Reach out to the Digital generation, across the globe, and influence them to want to upgrade to the flagship publication.

Launched in Nov 2020, EFY Express is exposed to 300,000-plus techies, with the aim to exceed half-a-million within 6 months of its launch.

electronicsforu.com

FACEBOOK:

LINKEDIN:

Electronics India

13K-plus Followers

Our recent surveys of our readers indicate:
1. Very few readers pick up the phone and call after seeing an ad (less than 15%)

2. Most readers instead Google and visit your website (60-plus %)

3. Some readers shoot an email with a query (20-plus %)

TIP: To identify the BEST IMPACT of your advertising, check Google Analytics of your website, and see if there's been a surge in traffic--especially (i) Direct traffic and Search traffic for products or offers mentioned in your ad.

Premium Pages

The Cover Strip, Gate-fold, Inside Cover, Back Cover, and few more offer the ability for brands to communicate their Premium to their target audience.

Branding Pages

Ads placed along with editorial pages throughout the magazine offer a good opportunity for Branding and Response Generation.
All four editorial sections feature Branding Ads: Tech, Design, DIY and Invest.

Business Pages

If 'immediate' Return-on-Investment is your primary concern, and you don't want to invest in Brand Awareness or Brand Building, then this section placed near the end of the magazine is perfect for you.

Here, ads appear one in front of the other. No editorial pages in between.

Response Ads

These are similar to Classified ads in news-papers. They are the MOST budget-friendly ads available in Electronics For You. They appear right at the end.

Reboot Industry:
The Extra Deliverables

An initiative to enable electronics industry to reboot faster.

Herein, firms that supply manufacturing equipment or tools, or are EMS providers, or provide design services– will enjoy a ‘first time in the history’ pricing on advertisements published in Electronics For You’s INVEST Section. The INVEST section features stories aimed at enabling technopreneurs and senior business and technology leaders in taking informed decisions related to business strategy, policy and market.

Plus, these ads will get published for FREE in EFY Express too.

Gift of Knowledge is a scheme, wherein we send Electronics For You magazine in special packing along with customised letters from the editor, mentioning and thanking the sponsor (YOU)--every month.

A very attractive offer has been designed for the sponsors.